
Hoi An Ancient Town is one of Vietnam’s crown jewels—a place where time seems to slow, and every corner tells a story. With its mesmerizing blend of history, architecture, and culture, Hoi An has earned its place among the most beautiful ancient towns in Asia, captivating travelers from all over the world.
Located about 30 kilometers south of Da Nang City, Hoi An sits along the Thu Bon River in Quang Nam Province. Once a thriving trading port known by names like Lam Ap, Faifo, and Hoai Pho, Hoi An has gracefully preserved its heritage, offering visitors an unforgettable glimpse into Vietnam’s past.
An Ancient Beauty That Endures
Wandering through Hoi An’s lantern-lit streets feels like stepping into a living painting. The town is a harmonious blend of Vietnamese, Chinese, and Japanese influences, reflected in centuries-old houses, temples, and communal halls.
- Moss-covered yellow walls and wooden balconies line narrow lanes.
- Bougainvillea blooms in brilliant pinks and reds, cascading over rooftops.
- Traditional shops sell hand-crafted lanterns, silk garments, and unique souvenirs.
Even in the quiet of the afternoon, there’s a serene charm. The Thu Bon River glides past bamboo boats tied gently along its banks. The gentle rustling of paper flowers, the scent of incense from ancient temples, and the slow rhythm of life all contribute to Hoi An’s tranquil atmosphere.
The Magic of Hoi An at Night
As the sun sets, Hoi An transforms into an enchanting wonderland. Lanterns glow in vibrant colors, casting reflections on the river and creating a scene that feels almost surreal.
Highlights of Hoi An at Night:
- Japanese Covered Bridge (Cau Pagoda):
An iconic symbol of Hoi An, this unique bridge, part pagoda, part architectural marvel, comes alive under the glow of lanterns. It’s one of the most photographed spots in town. - Lantern Festival on the Thu Bon River:
On full moon nights, the river sparkles with thousands of floating lanterns, each carrying wishes and prayers. Locals and visitors alike release lanterns, creating a scene of profound beauty and serenity. - Hoai River Boat Rides:
Drift along the Hoai River on small wooden boats, accompanied by the gentle sounds of traditional music played live on the riverbanks. - Traditional Bai Choi Singing:
Gather around the riverbanks to enjoy Bai Choi, a traditional musical performance unique to Hoi An. Artists sing folk tunes and play traditional instruments, creating an intimate cultural experience.
Culinary Delights in Hoi An
Hoi An isn’t just a feast for the eyes—it’s a paradise for food lovers. The town’s vibrant night markets and street food stalls tempt travelers with mouthwatering local dishes:
- Cao Lau: A unique noodle dish featuring thick noodles, slices of tender pork, fresh herbs, and crispy rice crackers, all bathed in a savory broth.
- Mi Quang (Quang noodles): Bright yellow turmeric noodles served with shrimp, pork, and a medley of herbs and peanuts.
- Banh Mi Phuong: Hoi An’s legendary sandwich, praised by famous chefs and travelers worldwide.
- Local sweets and snacks: Try sesame candies, grilled coconut cakes, and other regional treats sold along the lantern-lit streets.
Visitors can stroll freely through the ancient streets, savoring delicious bites, shopping for handmade crafts, or simply soaking in the festive atmosphere without the worry of traffic.
A Haven of Peace and Serenity
Beyond its vibrant nightlife, Hoi An exudes a quiet, poetic charm. The town’s old cafés with antique wooden furniture, mossy courtyards, and delicate lanterns offer tranquil spaces to escape the world and reflect.
In the alleys and hidden corners, every detail—the curved rooftops, carved wooden doors, ornamental eaves—whispers tales from centuries past. Many travelers come to Hoi An seeking precisely this sense of peace and timelessness, a gentle rhythm that invites them to slow down and breathe.
A Destination That Captures Hearts
Hoi An is not just an ancient town—it’s a feeling. It’s the glow of lanterns flickering on a river, the aroma of fresh herbs from a street stall, the soft strum of a traditional lute echoing through the streets. It’s a place that stays in your heart long after you’ve left.
Recognized as one of the most beautiful and peaceful ancient towns in the world, Hoi An is a source of pride for Vietnam and a must-see destination for any traveler seeking history, culture, and beauty.
Come to Hoi An, and let its timeless charm hold you under its spell.