Vietnam has rapidly emerged as one of the most captivating travel destinations for Australian travelers, offering an irresistible blend of rich history, diverse cultures, dramatic landscapes, and world-renowned cuisine. In recent years, interest from Australia has surged, with visitor numbers expected to rise by an impressive 35% between 2023 and 2024, reaffirming Vietnam’s growing appeal in the Australian market.
From the timeless charm of Hanoi to the energetic pulse of Ho Chi Minh City, Vietnam is a country where ancient traditions coexist seamlessly with modern life. Beyond its cities, travelers are rewarded with breathtaking natural wonders — the misty rice terraces of Sa Pa, the emerald waters of Ha Long Bay, and the pristine beaches of Phu Quoc. Warm hospitality, vibrant ethnic diversity, and unforgettable food experiences continue to draw Australians back time and time again.
Customised Vietnam tours for Australian travelers allow deeper cultural immersion, authentic local encounters, and access to lesser-known destinations, while the country’s commitment to sustainable tourism ensures meaningful travel that benefits both visitors and local communities.
Whether you’re a first-time visitor or returning to rediscover its magic, Vietnam promises a journey filled with connection, inspiration, and unforgettable memories.
According to The Sydney Morning Herald, here are ten compelling reasons why Vietnam continues to enchant Australian travelers.
The People
Travelling through Vietnam is defined by the warmth, generosity, and openness of its people. The country’s famous “chaotic charm” — especially its traffic — reflects a relaxed, good-humoured outlook on life. Vietnamese people value simplicity, community, and daily joy, making visitors feel genuinely welcome.
Vietnam’s rich ethnic diversity offers opportunities to engage with communities such as the H’Mong, Dao, Khmer, and Tay, each preserving unique traditions, dress, and customs that enrich the travel experience.
The History
Exploring Vietnam’s distinctive “S-shaped” geography reveals a nation shaped by thousands of years of history.
Ancient landmarks such as My Son Sanctuary (4th century), the Temple of Literature (1070), and the Imperial City of Hue (1804) showcase Vietnam’s deep cultural roots. French colonial architecture adds character to Hanoi and Hoi An, while the Cu Chi Tunnels and War Remnants Museum in Ho Chi Minh City provide powerful insight into modern history. In Vietnam, history is not confined to museums — it lives in the streets, neighborhoods, and everyday life.
The Cuisine
For food lovers, Vietnam is nothing short of paradise. Iconic dishes like pho, banh mi, bun cha, bun bo Hue, banh xeo, and goi cuon reflect a perfect balance of fresh herbs, aromatic spices, and bold flavours.
The best meals are often found at humble street stalls, where travelers can dine amid the lively flow of scooters. Food in Vietnam is a source of pride and joy, and visitors are encouraged to eat like locals for the most authentic experience.
Coffee and Beer Culture
Vietnam boasts one of the world’s most distinctive coffee cultures. The famous cà phê sữa đá — slow-dripped coffee combined with condensed milk — is a must-try for every visitor.
In the north, the lively tradition of bia hơi offers fresh, light draft beer enjoyed on small plastic stools, accompanied by local snacks and cheerful conversation — a simple yet unforgettable cultural experience.
The Cities
Hanoi and Ho Chi Minh City represent two vibrant faces of urban Vietnam.
Hanoi charms visitors with its historic elegance, French colonial architecture, leafy boulevards, tranquil lakes, and early-morning tai chi sessions. In contrast, Ho Chi Minh City thrives on youthful energy, rapid development, and a dynamic nightlife scene.
Between these cities lie highlights such as Hoi An, Hue, Da Nang, Nha Trang, and Da Lat, each offering its own distinctive atmosphere and attractions.
Island Getaways
Vietnam’s islands remain one of its best-kept secrets. Phu Quoc captivates travelers with white-sand beaches, lush jungles, coral reefs, and high-quality yet affordable resorts. Nam Du appeals to those seeking untouched nature and tranquility.
The Cham Islands near Hoi An are celebrated for fresh seafood and local cuisine, while Ly Son Island offers dramatic volcanic landscapes and welcoming beachfront camping experiences.
Pristine Beaches
With over 3,000 kilometres of coastline, Vietnam offers stunning beaches paired with excellent-value resorts.
My Khe Beach in Da Nang is famed for its golden sands and luxury resorts, while An Bang Beach provides a more laid-back atmosphere. Nha Trang is ideal for water sports and lively beachfront life, and Ho Coc serves as a peaceful escape from Ho Chi Minh City.
Scenic Waterways
Vietnam’s waterways offer unique perspectives on local life. The Mekong Delta reveals floating markets, riverside villages, and traditional crafts through scenic boat journeys.
In the north, Ha Long Bay, along with Lan Ha Bay and Bai Tu Long Bay, mesmerises visitors with limestone karsts, floating fishing villages, and tranquil cruising routes, with easy access to Cat Ba Island.
Majestic Mountains
Vietnam’s mountainous regions provide refreshing retreats and unforgettable scenery.
Sa Pa is renowned for terraced rice fields, misty landscapes, and rich ethnic culture. Visitors can trek, cycle, or stay in traditional homestays for a deeper connection with local communities.
Da Lat, with its cool climate and French colonial charm, offers a peaceful escape, ideal for nature walks, wellness retreats, and leisurely pursuits such as golf.
A Diverse Range of Accommodations
Vietnam offers exceptional accommodation value across all travel styles. Luxury hotels such as Sofitel Legend Metropole Hanoi, The Reverie Saigon, and InterContinental Danang deliver world-class experiences at a fraction of global prices.
Budget travelers are equally well catered for, with options ranging from affordable guesthouses under AUD 20 per night to homestays, beachfront bungalows, and traditional stilt houses that provide authentic cultural experiences.
Tailor-Made Vietnam Tours for Australian Travelers
Custom-designed Vietnam tours are increasingly popular among Australian visitors, offering expert local guides, flexible itineraries, and meaningful cultural engagement. Whether exploring Hanoi’s street food, wandering through Hoi An’s ancient streets, or trekking the highlands of Sa Pa, tailored tours ensure a deeper and more personal journey.
Festivals and Cultural Celebrations
Vietnam’s calendar is filled with vibrant festivals. Tet (Lunar New Year) is the most important, marked by family gatherings, traditional food, and colorful celebrations. The Mid-Autumn Festival delights visitors with lanterns, mooncakes, and joyful community activities, offering intimate glimpses into local traditions.
Adventure, Wellness, and Sustainable Travel
Vietnam is an emerging hub for outdoor adventure and wellness tourism. Activities range from paragliding in Da Nang and snorkeling in Phu Quoc to trekking remote highlands.
Wellness retreats, yoga centres, and traditional spa therapies promote relaxation and rejuvenation, while eco-friendly tours and responsible travel initiatives support conservation and local communities — ensuring Vietnam’s natural beauty is preserved for future generations.
Final Thoughts
Vietnam offers an extraordinary and diverse travel experience for Australian travelers. Its captivating culture, exceptional cuisine, dramatic landscapes, and outstanding value make it one of Asia’s most rewarding destinations.
With tailor-made Vietnam tours designed specifically for Australians, exploring this remarkable country has never been easier. Whether visiting for the first time or returning for another adventure, Vietnam leaves a lasting impression — inviting travelers to discover, reconnect, and fall in love all over again.
